Want to create an amazing online storefront that attracts customers and generates sales? Here are 2024’s top ecommerce website builders that will have you up and running in minutes.
Building an online store may be difficult, but with the correct tools, it can be rewarding and successful.
A decent website builder should make e-commerce easier, allowing you to swiftly create a gorgeous online store to amaze clients and make purchases.
Below is a list of the best e-commerce website builders on the market. Examine their specific benefits, design tools, and popular sales features to help you select a platform that is right for your business.
Ready? Explore the top 10 ecommerce builders of 2024, and consider starting with a free trial.
10 best E-Commerce website builders
| Ecommerce builder | Price per month | G2 star rating |
|---|---|---|
| Shopify | $29 | 4.4/5 |
| Shift4Shop | $29 | 3.9/5 |
| Square Online | $29 | 4.2/5 |
| Squarespace | $28 | 4.4/5 |
| BigCommerce | $29 | 4.2/5 |
| Wix | $29 | 4.2/5 |
| GoDaddy | $20.99 | 3.9/5 |
| WooCommerce | Free | 4.4/5 |
| Volusion | $35 | 3.2/5 |
| Hostinger | $3.99 | 4.4/5 |
- Shopify: The Best All-In-One E-commerce and Retail Platform
- Shift4Shop: designed for established brick-and-mortar retailers.
- Square Online: offers both free and premium plans.
- Squarespace: offers a simple drag-and-drop builder.
- BigCommerce: targets enterprise-level sellers.
- Wix: a free builder that includes paid e-commerce capabilities.
- GoDaddy: Provides built-in email marketing solutions.
- WooCommerce: an e-commerce plug-in for WordPress.
- Volusion: Provides GMV-based pricing for large retailers.
- Hostinger: Provides lightweight plans with unlimited storage.
1. Shopify.
Shopify is the simplest and most reliable method to take your business online, with reasonable pricing, gorgeous designs, and powerful selling tools. Millions of sellers have used its website builder to develop online stores without the need for coding expertise or large budgets.
Why should you use this e-commerce website builder?
Each Shopify store comes with everything you need to get started, including SSL certificates, domain hosting, over 200 professionally designed themes, and important e-commerce tools such as a checkout, simple order management, and abandoned cart recovery emails.
Easy integrations allow you to sell an unlimited number of products through your store and all major marketplaces and social channels.
Accept payments smoothly with Shopify Payments, or choose from over 100 payment channels, including PayPal and Bitcoin. Increase conversions with the internet’s greatest expedited checkout.
After you’ve completed a sale, use Shopify Shipping to print shipping labels with a single click and save up to 88% on major carriers.
Need more tools? Discover over 8,000 Shopify apps to boost your store’s marketing, sales, and customer service skills.
Plans and Pricing
Begin your Shopify free trial, with no credit card necessary. Paid plans start at $29 per month, paid annually.
Features
- Mobile-friendly designs enable clients to buy conveniently from any device.
- Full power over HTML and CSS for people who enjoy tweaking every detail.
- SEO-optimized so that clients may find you
- Simple inventory and order management.
- Unlimited bandwidth means no additional expenses, regardless of your traffic.
- Detailed analytics to help you make business decisions
- Shopify POS integration for selling both in-store and online
- Manage on the go using the Shopify mobile app.
- Round-the-clock help through email, live chat, and phone
G2 rating ⭐: 4.4/5
2. Shift4Shop
Shift4Shop is developed for retailers who want to swiftly build an online presence. It provides a variety of e-commerce features and mobile-responsive themes, making it a useful option for store owners.
Why should you use this e-commerce website builder?
Shift4Shop focuses on delivering core e-commerce functionality while offering limited customization choices. This makes it simple for individuals who prefer an organized approach to setting up an online store.
Plans and Pricing
Paid plans begin at $29 per month.
Features
- Supports multiple payment processors.
- Over 90 free templates for launching your website.
- Built-in SEO tools to improve your site’s visibility.
- Abandoned cart notifications to recover potential revenue
Pros and Cons
- Quick setup method.
- Supports multiple payment options.
- Less customizing flexibility than in platforms such as Shopify.
G2 rating ⭐: 3.9/5
3. Square Online
Square Online, formerly known as Weebly, provides a user-friendly platform that allows anyone to create an e-commerce website for free. To use your domain or remove adverts, you must purchase a premium subscription.
Why should you use this e-commerce website builder?
If you’re looking for a free e-commerce builder, Square Online’s basic plan provides real-time shipment updates and coupon functionality. However, for more advanced functionality, an upgrade is required. Square Online also works with Square POS to streamline in-store payment processing.
Plans and Pricing
Free. Paid plans begin at $29 per month, paid annually.
Features
- Bulk inventory management for importing and editing product details
- Mobile-optimized websites for a more accessible customer experience
- Coupon builder is available with a premium plan.
- Integration with Square POS for unified business administration.
Pros and Cons
- Extensive features in the free version.
- Mobile-first design strategy.
- In comparison to platforms such as Shopify, there are less customization choices.
G2 rating ⭐: 4.2
4. Squarespace
Squarespace is known for its modern templates and simple drag-and-drop builder. Upgrading to a premium subscription grants you access to the platform’s e-commerce capabilities.
Why should you use this e-commerce website builder?
Starting with a template, you may personalize your site’s appearance by changing the colors, content, and images to reflect your brand. Squarespace accepts a variety of payment methods, including Stripe, PayPal, Apple Pay, and Afterpay. The Commerce Advanced package also lets you offer subscriptions and gift cards.
If you already use Squarespace for a non-e-commerce website, the Shopify Buy Button allows you to effortlessly add e-commerce functionality for $5 per month. This little piece of code allows you to use Shopify’s numerous payment choices and tracking capabilities.
Pricing and Plans
Three-day free trial. The Basic Commerce plan starts at $28 per month when paid annually.
Features
- Drag-and-drop builder with multiple templates and starter setups
- Designs that are responsive to screen sizes and devices
- Custom WYSIWYG editing for different content kinds.
- Unlimited product listings
- Automated post-purchase email sequences
Pros and Cons
- Suitable for selling goods and services.
- Subscription selling on the Advanced plan
- Fewer third-party extensions than Shopify
G2 rating ⭐: 4.4/5
5. BigCommerce
BigCommerce caters to large-scale enterprises with its powerful e-commerce tools and flexible platform, which includes web hosting and full site customization.
Why should you use this e-commerce website builder?
BigCommerce supports international sales, SEO optimization, and multichannel selling via social media and online marketplaces.
Pricing and Plans
A free trial period of 15 days. Paid plans begin at $29 per month, paid annually.
Features
- Visual editor for drag-and-drop customization.
- Themes that can be customized with HTML, CSS, and Javascript
- Checkout modification using API and SDK.
- Support for digital wallets such as Apple Pay and Amazon Pay.
- Multicurrency and multilingual assistance for global sales
Pros and Cons
- Sell internationally through multiple sales channels.
- Designed for big e-commerce businesses.
- Plans have an annual sales volume limit.
G2 rating ⭐: 4.2/5
6. Wix
Wix offers a non-technical website builder for creating online stores. Users can create an e-commerce website with the drag-and-drop builder for free, but they must switch to a premium plan to begin selling.
Why should you use this e-commerce website builder?
Wix offers important features for running an e-commerce business, such as order monitoring, online payment acceptance, and multichannel selling. However, the basic package does not include complex inventory management tools such as low-stock notifications and tax calculators. Stores with significant stocks may require e-commerce software with comprehensive inventory-tracking capabilities.
Pricing and Plans
The Business Basic plan starts at $29 per month when paid annually.
Features
- User-friendly interface for creating online storefronts.
- A wide variety of templates to design your site.
- Integrations to sell on networks like Facebook, Instagram, and eBay
- Free SSL certificate for securing client data and transactions.
- SEO-optimized product pages for better search exposure
- Ability to import product details via CSV files.
Pros and Cons
- Simple to use, with various design possibilities.
- Shopify offers limited inventory management options, including low-stock alerts.
G2 rating ⭐: 4.2/5
7. GoDaddy
GoDaddy is well-known for its web hosting services, but it also provides a useful website builder for online retailers. It’s ideal for companies wishing to integrate e-commerce into a larger digital presence.
Why should you use this e-commerce website builder?
With over 100 mobile-friendly templates and built-in SEO and email marketing capabilities, GoDaddy makes it simple to create an online store.
Pricing and Plans
E-commerce plans start at $20.99 per month when paid annually.
Features
- Extensive template options to easily launch your online business.
- Integration with social media networks such as Facebook and Instagram.
- Sales and inventories are managed automatically across all channels.
- Multiple payment options, including Google Pay and Venom.
- Point-of-sale integration connects online and physical sales.
Pros and Cons
- Competitive price.
- Limit of 1,000 orders per month for marketplace selling.
G2 rating ⭐: 3.9/5
8. WooCommerce
WooCommerce is a WordPress plugin that transforms any WordPress site into a functional e-commerce store. It’s most suitable for users who are already familiar with the WordPress environment.
Why should you use this e-commerce website builder?
WooCommerce is extensively integrated with WordPress, providing sophisticated inventory management, secure payment, and shipping capabilities. Its functionality can be enhanced with a variety of plug-ins and themes available for purchase.
Pricing and Plans
Free, with additional fees for WordPress hosting and plug-ins.
Features
- Designed for WordPress, leveraging its extensive ecosystem.
- The mobile-friendly design guarantees a fantastic shopping experience across all platforms.
- Complete ownership of customer and corporate data, with no third-party access.
- Open-source for full customization of your store.
Pros and Cons
- Ideal for integrating e-commerce into an existing WordPress site.
- Basic functioning without any additional plug-ins.
- For WordPress users only.
G2 rating ⭐: 4.4/5
9. Volusion
Volusion offers a suite of tools for creating a homepage and product pages, as well as several payment channels to ensure smooth transactions.
Why should you use this e-commerce website builder?
Volusion provides inventory and analytics capabilities to help you track your store’s performance. It includes a native “suggested products” capability to improve the customer experience. However, it is primarily intended to sell tangible objects; digital goods are not supported.
Pricing and Plans
Plans begin at $35 per month when paid annually.
Features
- Drag and drop content blocks to easily customize page layouts.
- Mobile-responsive themes
- CSS editor for detailed customization of site elements.
- Set up recurring billing for subscription products.
Pros and Cons
- The base plan has limited features and remains pricey.
- Limits for sales volume and product listings
- There is no support for selling digital products, unlike Shopify.
G2 rating ⭐: 3.2/5
10. Hostinger
Hostinger’s drag-and-drop website builder simplifies the process of creating an online store. It’s designed for those who desire a lightweight but functional e-commerce platform.
Why should you use this e-commerce website builder?
Hostinger connects with technologies like Google Analytics and Facebook Ads, delivering insights to help you improve your marketing efforts. While there is no free plan, the monthly rates are reasonable and provide a basic set of e-commerce capabilities.
Pricing and Plans
When paid annually, each month costs $3.99.
Features
- Drag-and-drop editor for simple customization.
- CRM tools for managing emails, promotions, and coupon codes
- Complete reporting and integration with marketing tools.
Pros and Cons
- The affordable plan includes free cloud hosting.
- The product listing limit is 500 items.
- No free trial, but frequent promotional discounts.
G2 rating ⭐: 4.4/5
How to Choose an Online Store Builder
Whether you’re beginning your first startup or building your e-commerce empire, consider these aspects when choosing a platform.
Budget, business plans, and pricing.
What is your annual budget for your store? What are your growth plans? Some site builders charge more as your product listings and order processing volume increase. Consider what your organization needs to launch today, as well as how many things you’ll sell in the future.
Website building skill level
How much technical expertise do you have? Many builders employ drag-and-drop technologies to assist you in creating the finest possible e-commerce site. However, you will still need basic abilities to design product pages, add items to your store, and configure any apps or plug-ins. Consider your previous experience working with software and back-end builders.
Customization
Would you like a simple website to exhibit your products? Or do you require more advanced capabilities such as sizing charts for product pages and a live chat window? Consider how you want your website to appear and feel, as well as the additional elements required to make it a reality.
Support
If you’re new to creating an e-commerce website, you’ll probably need some help. Does your preferred website builder include live help and tutorials? Consider a platform that can assist you in swiftly and easily resolving issues so you can launch your store and begin selling online.
Payment Gateways
Payment gateways are required to securely take customer payments and make payments easier for shoppers. For example, Shop Pay’s express checkout function can enhance checkout speed by four times, allowing customers to receive what they want more quickly.
Shopify also integrates with over 100 payment gateways, allowing you to provide the best alternatives for your customers, no matter where they are in the world.
Find the best website builder for your e-commerce business.
Now that you have the necessary facts, it’s time to consider your options. Each builder has advantages and disadvantages, but knowing your requirements will help you choose the best one for your company.
Investing in a good e-commerce website can help elevate your brand and boost sales. With several platforms offering free trials, you can choose the best fit for your business needs.
For further reading:
E-commerce website builder FAQs:
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What are the best free e-commerce website builders?
Shopify
Wix
Squarespace
WooCommerce
BigCommerce
Square Online
GoDaddy
Volusion -
How much does it cost to build your e-commerce website?
If you want to create a free online store, start with an e-commerce website builder. Many platforms, such as Shopify, provide a free trial period, allowing you to create the best online store for your business and then pay once the trial period is up. Get started with Shopify.
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Is it easy to create an online store?
Yes. Storefront builders such as Shopify provide well-designed templates that allow you to launch your store in minutes. Customize your store’s colors, content, photos, layouts, and more to reflect your brand. Get started with Shopify.
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Is eCommerce profitable?
Is e-commerce profitable for small businesses? Yes, eCommerce may be beneficial for small businesses. Owners who have limited cash flow or low upfront investment potential can benefit from eCommerce because of the lower overhead. However, due to increased competition, it can be tough to get started.
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Can I start e-commerce with no money?
Conclusion: You do not need money to start an eCommerce business. Reselling does not require investment, but it does require strong communication, marketing, and sales abilities. If you are capable of convincing individuals to buy from you, converting your business will earn an important profit for you.
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Which type of e-commerce is most profitable?
A. Handmade goods typically have significant profit margins since they are unique and can be sold at a premium.
B. High-ticket items, such as electronics or furnishings, can be extremely profitable because they sell for a large sum of money.